Monday, August 11, 2008

CT 2.0 ... or Mobile 2.0

Nothing really cryptic about it. This post is inspired by my friend and colleague Pushpanjali ... today at Lunch, she was telling about the way caller tunes are infectious. Yes, caller tunes. For the uninitiated, caller tunes are those nice songs you hear when you call up your friends. Well, what Pushpanjali had to tell me was that she had setup the caller tune for a particular song (its actually a hot favourite these days!) on her number. Now, service providers give the functionality, in one way or the other, to copy your friend's caller tune! So, her husband copied the caller from her, and his friend copied the caller tune from him! And this can be really cool , considering the number of songs you have to browse through in order to setup your caller tune.

This, to my mind, is the essence of web 2.0. People connecting with people, and generating, discovering, and sharing content through these connections. Of course, the nature of these connections is what actually defines the nature and quality of the content you would discover, which is why, social networks become all the more important. More often than not, if you have a query, you would not get the answer from a friend, but from someone your friend knows!

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