Social Computing ... Concern?

A lot has been written about how social computing, and some of the web 2.0 tools have changed the entire paradigm of content creation, and how today, anyone, in any part of the organization can create content, and discuss things with anyone else, and contribute ideas, and so on. One of the applications of this is what is termed as crowdsourcing.

There is a question which comes, though. And this is probably something which is not too well discussed. The scenario i am talking about is within the organization, and it is in this context that this scenario comes up ... the thing is that today, organizations are using social computing tools for getting people to connect with each, and in the process, the organization can listen in, and identify topics, thoughts, ideas, which could create value for the organization. However, and this is what we probably are not discussing ... when people are writing their thoughts (lets say a blog), they have a specific set of things which are their priority, which probably align with their performance appraisal criteria. What does this mean? This means that if you are trying to crowdsource ideas, for example, the ideas, or thoughts that you would come up with would be closely aligned to the interests of the people participating in this sourcing activity. To this extent, this implies that, at the end of this kind of process, some form of evaluation, whether by a set of people or by a community, is something which may be quite important before these can be taken forward. This is not just the idea of getting approval for specific ideas, for example, but rather, of sieving the ideas that do come up in this activity, and identifying the interests which those ideas serve, if at all, and then, build on those ideas keeping this in mind.

Is this something which you think should be discussed on a broader level?