Tuesday, November 13, 2007

Virtual Worlds in the Organization

Jessie Paul wrote a comment a comment on my previous post about virtual worlds. The idea she is putting forth is that in all probability, the evolution and adoption of virtual worlds would occur over a period of time much in a way similar to the way the web was first adopted in organizations, and that virtual worlds would evolve, as organizations try to meet more of their requirements with the virtual world environment. For example, today, virtual worlds have caught the attention of the marketing fraternity, or of support functions, but not in the mainstream of the business. Nor was the web mainstream initially.

The way I see it, the emergence of virtual worlds, at one level, could be quite similar to the emergence of web 2.0 technologies. There is a basic similarity between the two ... That of their participative and collaborative nature ... With the development of content, and the posting of thoughts moving out from the realm of the webmaster, to the realm of the users. And something that is collaborative in nature would, by definition, be adopted by individuals first. And it is from the experiences of these individuals that organizations would learn, and develop a plan for adoption.

And here lies the key ... Adoption by individuals ... and, this is primarily going to be for non-work related purposes. And, as we use these platforms, these platforms would also evolve and become more sophisticated, such that they can move into the organizational context. Something like we have seen with web 2.0 technologies ... Evolving into a space where the adoption can be far simpler from the organizational perspective.

More later in the week ... Will be writing about the KM India Summit, that I am going to, the next three days.

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