Web 2.0 ... All About Adoption

There is an interesting post by Jevon MacDonald, about e 2.0 taking the stage. Especially where he says ...

The interconnections and interactions between people spark great value, but the more costly traditional tools have missed out on this great reservoir of of value, but the newer lower cost solutions offer these gems up wonderfully with a little coaxing.

What is interesting here is the part about little coaxing. And this, in my experience, has been the trickiest part. Like i have written before, the key to web 2.0, and the evolution of the structures around e 2.0 is heavily dependant on the adoption of these initiatives. And, more often than now, this requires more than a little coaxing.

Another thing he mentions ...

The promise of bringing social tools into organizations has never been about complicating worker productivity. It centers on allowing individuals to act more independently and to make smarter decisions more easily.

The idea here shouldnt be to have people taking time from their daily schedule, to contribute to the network. Rather, the contributions to the network have to be an outcome of the daily work of people. Much like facebook ... you dont have to specifically go out there and mention that you have written on someone's wall. The activities you perform are reflected on the page. And something like this is also required within the firewall.

Update ... after having written and published this, i came across this article about SocialText 3.0.