A Disconnect Somewhere

I have been thinking about this for some time ... In fact, ever since I created an account over at feedburner which I think is really cool. This allows you to keep a track of who all are connecting to you. Nice thing ... In fact, if you look at it carefully, this is the market share equivalent of the web 2.0 world. While the parallel may not be exact, the idea is similar. And, something like this is required to take the idea of blogs to the next level. I have written about the requirement for aggregators and how they are required more to make a little bit of sense of this all. For example, I have subscribed to more than 10 blogs over at google reader, but I probably only follow 4 to 5 of them on a regular basis.

Though, that is not the reason I am writing this post. The reason I am writing this post has to do with the data I am seeing over at feedbrner. While I am in India, and most of my experiences are coming from the perspective of the KM practitioner working in India, in he Indian market, if you juxtapose two pieces of information on top of this, the picture is quite queer.

Firstly, google trends ... I tried to see the trends for who is searching for Knowledge Management. The trend results are not surprising. Actually, they would have been a few months back, but I had read a post about this earlier, so this didnt come as a surprise ... The epicentre of KM search (most people searching for the term KM ... though, what they are doing that for, I am yet to figure out), comes from Asia. The top 10 countries are ... Malaysia, South Africa, India, Hong Kong, Indonesia, Singapore, Thailand, Australia, Taiwan, United Kingdom ... Add to this the fact that KM is hot ... The largest growing sector in India still happens to be IT and ITeS. And, these companies are investing heavily in KM.

Now, add to this the data from feedburner ... Nobody from India subscribes to my blog, inspite of KM being a hot area in India! :-( I am not quite sure why, and this is the disconnect that I am thinking about. Any thoughts, anyone?